Doğukan Pektaş, a student at the Department of Public Relations and Publicity at the Faculty of Communication, has been awarded support under the TÜBİTAK 2209-A University Student Research Projects Support Program with his project titled “Using Artificial Intelligence in the Field of Public Relations: The Example of Koç Holding”, prepared under the guidance of his advisor Assoc. Prof. Dr. Asuman Banu Barış.

News: Emre Tandırlı

This project, which investigates how the discipline of public relations is transformed by artificial intelligence technologies, aims to respond to the current needs of the field while also making an innovative contribution to communication studies.
We congratulate our student and our valuable instructor and wish them continued success.