2ND SEMESTER COURSES

English – II (2-0) 2, Compulsory, 2 ECTS
English course, which is a common course, aims to give students basic vocabulary knowledge, to be able to form regular sentences with them and to express themselves in a basic sense.This course, which focuses on listening and comprehension, aims to improve students' ability to express themselves in English with the help of extra materials in addition to the reference book used.

Ataturk's Principles and History of Revolution – II (2-0) 2, Compulsory, 2 ECTS
To educate Turkish youth in line with the Ataturkist Thought System by ensuring that Turkish youth understand the importance of the Principles and Revolutions of Atatürk, who founded the Republic of Turkey, with the aim of reaching the level of contemporary civilization. Revolutions Made in the Political Field, Revolutions Made in the Field of Law, Revolutions Made in the Field of Education and Culture, Revolutions Made in the Economic Field, Revolutions Made in the Social Field, Ataturk's Principles, Turkish Foreign Policy during the Ataturk Era, Turkey during the Second World War, Turkey Between 1950 and 1960

Turkish Language – II (2-0) 2, Compulsory, 2 ECTS
To make people understand the features of the Turkish language and its rules of operation and to show them with examples; To improve students' vocabulary through written and oral texts; To gain the habit of following spelling rules and using punctuation marks appropriately; To develop the habit of reading books and to acquire the habit of scientific, critical, questioning, interpretive, creative and constructive thinking.

Introduction to Advertising (3-0) 3, Compulsory, 5 ECTS
This course aims to provide students with basic theoretical knowledge about the concept of advertising and the ability to establish the relationship between advertising and other branches of communication. Within the scope of the course, the development of the advertising industry in Turkey is examined in the light of the development of advertising in the world. Presenting today's society's perspective on advertisements and the effects of advertisements on individuals are also within the scope of this course. On the other hand, the functioning of an advertising agency and the roles played by the people working in the agency are examined through examples.

Public Relations - II (3-0) 3, Compulsory, 5 ECTS
The content of the course in question includes public relations education and qualifications of public relations specialists, reasons for choosing public relations agencies and in-house departments, advantages and disadvantages of these structures, target audience in public relations practices, formation and structure of the target audience, communication tools and methods used in public relations. It creates topics such as.

 Basic Concepts of Law (3-0) 3, Compulsory, 4 ECTS
To provide information about the basis, sources, application and interpretation of law. To provide students with the ability to research and produce solutions on legal issues. Course Content: Concept of law. Views of law and legal systems. Basic sources of law. General legal rules. Interpretation of legal rules. Sanctions of legal rules. Branches of law. Branches of law within the scope of public law. Branches of law within the scope of private law.

Media Literacy (3-0) 3, Compulsory, 4 ECTS
It is aimed to examine the development of the media literacy movement in the world and in Turkey, and the content and objectives of the media literacy course. Within the scope of critical media literacy, media usage habits and studies carried out within the scope of media literacy in the world and in Turkey are discussed.

Research Methods in Social Sciences (3-0) 3, Compulsory, 5 ECTS
To teach science and scientific research concepts, types of scientific research and the scientific research process. It is to transfer quantitative and qualitative research techniques from data collection techniques. To analyze the preparation and interpretation techniques of the research report. Concepts of science, scientific research, hypothesis, assumption and theory. Types of scientific research. Scientific research process. Characteristics of quantitative and qualitative research methods. Data collection techniques of quantitative and qualitative research methods. Techniques for writing and interpreting a scientific research report.


3RD SEMESTER COURSES

Professional English -I (3-0) 3, Compulsory, 4 ECTS
This course includes English reading, writing, listening and speaking activities that will meet the special needs of students in the professional field. The course includes English terminology used in the field of communication.

Constitutional Law (3-0) 3, Compulsory, 5 ECTS
This course focuses on the definition, meaning and importance of Constitutionalism, along with the general theory of Constitutional Law. In this context, topics related to the Constitution in the course; The making and amendment of the Constitution will be discussed together with concepts such as the Constitutional state and Constitutionalism movements, the production processes of Constitutional texts, constitutionality control, state, political power and government systems.

Communication Theories – I (3-0) 3 Compulsory, 4 ECTS
It aims to discuss the arguments/theories developed in the field of communication within the framework of general social theory. It is to form the infrastructure of other courses on which communication theories form the basis. Discusses communication theories by relating them to social, political, economic changes and technological developments.

Information Technology (1-1) 2 Compulsory, 4 ECTS
The aim of this course is to learn the hardware and software parts of the computer and to understand and use MS Office programs. In addition, computer hardware and computer protection from harmful programs are taught.

Social Psychology (3-0) 3 Compulsory, 4 ECTS
With this course, the student defines social psychology and learns its history. Learns its relationship with other branches of science. Learns the basic subjects. Becomes aware of different theories in the field. Learns different arguments. Learns the views of major social psychologists. Learns how to apply social psychological information in life. He learns to analyze his own psychological structure. It provides new expansions in the field of communication with the information it obtains.


General Economics (3-0) 3 Compulsory, 4 ECTS
It aims to explain the basic principles of economics and the logic of economic thought. It is to explain the basic rules for the study and interpretation of economic events. It is to examine the price mechanism and the formation of prices. It is to examine the enterprise and its types along with production, costs and production factors. It is to analyze some current developments on money and banking issues. To provide information on international economic issues, multinational companies, foreign capital, stock market and Turkey practices, and national income. Definition of economics and its relationship with other sciences. Economic systems, population issues and economic growth, functioning of the price mechanism. Outlines of supply-demand laws and economic decision-making units. Production, production costs and production factors, nature, labor, capital, enterprise and its types, labor force and unemployment problems.

Persuasion and Communication (3-0) 3, Elective, 3 ECTS
The aim of this course is to provide students with knowledge about the place and importance of persuasion in communication, the concept of persuasion and its place in daily life, the relationship of persuasion with advertising and marketing communication elements, theories of persuasion, and the preparation and use of persuasive messages.

Marketing (3-0) 3, Elective, 3 ECTS
In this course, to ensure that students gain basic knowledge of marketing management. It is aimed to provide students with knowledge about the importance of marketing and marketing mix in terms of public relations practices.

Propaganda (3-0) 3, Elective, 3 ECTS
The aim of the course is to provide students with knowledge about the concept of propaganda, historical development process, types of propaganda, and counter-propaganda strategies.

Corporate Culture (3-0) 3 Electives, 3 ECTS
To ensure that students have knowledge about what corporate culture is, its characteristics, elements, its importance for organizations, the formation and development of corporate culture.


Basic Philosophy (3-0) 3, Elective, 3 ECTS
Various philosophical problems are put forward by considering the basic concepts and theories of the field of philosophy. It is aimed to provide critical thinking skills that form the essence of philosophy.

 

Arabic 1 (3-0) 3, Elective 3 ECTS

Within the scope of this course, improving Arabic language skills; It is aimed to teach basic language structures and to raise the student's awareness about language structures, word relationships and the creation of meaning through language structures.

 

Russian 1 (3-0) 3, Elective 3 ECTS

Within the scope of this course, the Russian language will be introduced in general terms and Russian grammar instruction will be given at the beginning level. The Cyrillic alphabet, Russian sounds, nouns, noun declensions, adjectives, adverbs, prepositions, reading and writing exercises and practice-oriented Russian dialogues are included in the course.
 

4TH SEMESTER COURSES

 

Professional English – II (3-0) 3 Compulsory, 4 ECTS

This course includes English reading, writing, listening and speaking activities that will meet the special needs of students in the professional field. The course includes English terminology used in the field of communication.

 

Political Communication (3-0) 3, Compulsory, 4 ECTS

The aim of the course is to define political communication concepts. Examining elections, party policies, reflections of these issues in the press and political campaigns. It aims to establish connections between the concepts of politics and communication by revealing the ways of making sense of political communication.

Gain information about election campaigns, propaganda, structures of political messages, political communication in different forms of government, democracy culture, political communication tools and actors, and the use of these tools.

 

Management Science (3-0) 3, Compulsory, 5 ECTS

The content of this course is the definition of management science, its development process, functions of management, theories of management, bureaucracy and state, stages of management, new management approaches, managerial skills and roles, ethics in management, strategic management and planning, total quality management, crisis management and public administration. .

 

Access to Sources and Academic Writing (3-0) 3, Compulsory, 4 ECTS

It aims to enable students to understand how to research, read, write and transfer this information at national and international levels by providing access to the right sources for the information they need academically.

 

Communication Theories – II (3-0) 3, Compulsory 6 ECTS

The course examines topics such as Critical Theory/Frankfurt School, critical political economy approach, cultural studies tradition, postmodernism and media relations. It examines the basic views of critical theories and aims to provide a critical awareness unlike the mainstream understanding.

 

Marketing Communication (3-0) 3, Compulsory 4 ECTS

The marketing communication course aims to provide students with the knowledge and skills to accurately understand consumers' needs, desires, desires, and reasons for purchasing, and to develop marketing programs to satisfy their needs. In this context, within the scope of the course in question, customer-oriented culture in marketing, the importance of consumer behavior in marketing, creating customer satisfaction and customer loyalty, the phenomenon of consumption, needs and demands, the concept and characteristics of consumer behavior, consumer behavior and marketing strategy, consumers' purchasing behaviors and decisions, Topics such as factors affecting consumers' purchasing behavior, purchasing decision process, and consumers' purchasing habits are discussed.

 

Brand Management (3-0) 3, Elective 3 ECTS

The scope of the course is to ensure that students have knowledge about the meaning of "brand", which is an important concept in the field of public relations and marketing, its components and how a brand is managed.

 

Presentation Techniques (3-0) 3, Elective, 3 ECTS

It is aimed to ensure that students have knowledge about making an effective presentation. The aim is to teach students how to make effective presentations in practice and to improve their presentation skills.

 

Information, Culture and Communication (3-0) 3, Elective, 3 ECTS

In this course, culture, which has a multidimensional structure in which the social system is produced and transmitted; Its existence in law, art, religion and daily life is questioned. Issues such as the relationship between communication and culture, interculturality, multiculturalism and intercultural communication are discussed within the framework of culture and communication theories.

 

Entrepreneurship (3-0) 3, Elective, 3 ECTS

It aims to teach the basic issues of entrepreneurship in general terms to students who will work as managers in businesses or engage in entrepreneurial activities alone in the future.

 

Organizations and Management, (3-0) 3, Elective, 3 ECTS

The course covers the basic elements of human resources management, organizational behavior and management. Basic theoretical approaches in the fields of teamwork, motivation, communication, conflict management, employee attitudes, work-life balance, human resources management, performance management, ethical management, corporate social responsibility, organizational structure and change are discussed.

 

Stress Management, (3-0) 3, Elective, 3 ECTS

The psychological and physical changes caused by stress are discussed and the situations and events that cause stress today are explained. Methods and techniques to cope with stress are discussed.

 

Arabic 2 (3-0) 3, Elective, 3 ECTS

Within the scope of this course, understanding the relationship between language structures and words and raising awareness about creating meaning through these language structures; Examining language structures at the text and context level, establishing relationships between form and text type; The aim is to analyze these grammatical structures and produce text by using them in context.

 

Russian 2 (3-0) 3, Elective, 3 ECTS

The aim of this lesson is to help students learn Russian simple tenses, perfect and unfinished verb forms, noun phrases.


5TH SEMESTER COURSES

 

Public Administration (2-1) 3, Compulsory, 4 ECTS

Concepts and elements related to public administration, functions, duties and powers of public administration, development process, comparative examination of the functioning of the public and private sectors and the new understanding of public administration constitute the content of this course.

 

Copywriting in Public Relations, Compulsory, 6 ECTS

Public relations and copywriting practices constitute the content of the course. Press release, speech text, advertising text, yearbook, brochure, news letter, press article, press kit, book, handbook, corporate magazine and newspaper, flyer, direct mailing, invitation, etc. The writing of texts such as is discussed.

 

Graphic Design (0-3) 3, Compulsory, 5 ECTS

With this course, the student can use design programs. Knows and applies graphic design production methods. Learns graphic design principles using Photoshop programs.

 

Communication Ethics (3-0) 3, Compulsory, 4 ECTS

The course covers the concept of communication ethics; Ethical problems and solution suggestions in journalism, television, public relations and advertising; It covers self-regulation methods in communication professions.

 

Public Relations Practices (1-2) 3, Compulsory, 5 ECTS

In this course, the stages of public relations campaign processes, how to budget and media planning will be discussed comprehensively. Basic topics of public relations practices such as financial public relations, corporate advertising, problem management, crisis management, reputation management, lobbying, international public relations, public diplomacy, marketing public relations, corporate identity, social responsibility, social media and internet public relations practices. will be processed. The theoretical knowledge learned in the field of public relations will be reinforced with public relations practices prepared by students.

 

Public Relations in Local Governments (3-0) 3, Elective, 3 ECTS

The content of this course consists of the basic concepts of public relations, its application areas, defining and discussing the situations in which it is necessary for institutions and businesses, explaining the public relations strategies and communication tools used in public relations organization and planning of events in local governments.

 

Sponsorship (3-0) 3, Elective, 3 ECTS

In this course, the concept of sponsorship, the historical development of sponsorship, the purposes and areas of sponsorship, sponsorship categories, sponsorship planning and strategy, the size of the sponsorship market, sponsorship file preparation, the legal dimension of sponsorship will be discussed comprehensively by giving examples from both Turkey and the world. Students will learn how to critically evaluate and prepare the strategic outcomes of sponsorship programs.

 

Advertising Analysis (3-0) 3, Elective, 3 ECTS

The content of the course consists of analyzing the persuasive, subconscious and directive structure of advertising by applying different disciplines. It is revealed how advertising, which is a part of daily life, directs consumer behavior.

 

Media Planning (3-0) 3, Elective, 3 ECTS

Media planning and media budget management constitute the scope of the course. Media planning processes such as media types and classes, planning strategies, measurements and calculations are covered.

 

Communication and Migration (3-0) 3, Elective, 3 ECTS

The aim of this course is to understand the situation and dimensions of migration, a phenomenon as old as human history, in the globalization process. In the modern period, the effects of migration on national and international platforms, the situation of refugees, the reflections of migration in daily life, social exclusion, social networks and cultural factors are discussed.

 

Strategic Public Relations (3-0) 3, Elective, 3 ECTS

Evaluating public relations activities with their strategic dimensions; Its importance for institutions and how it should be used, concepts and application examples of strategic public relations constitute the content of the course.

 

Ottoman Turkish 1 (3-0) 3, Elective 3 ECTS

With this course, the student learns to read Ottoman Turkish. Have the ability to read Turkish newspapers prepared with this script before the alphabet revolution.

 

Arabic 3 (3-0) 3, Elective, 3 ECTS

With this course, the student recognizes the verbs verbs and their types, can conjugate the verbs with verbs, distinguishes the types of news, recognizes the agent, recognizes the types of verbs and classifies them.

 

Russian 3 (3-0) 3, Elective, 3 ECTS

The aim of this course is to give general information about Russian culture and Russian people; Teaching the basic knowledge of the Russian language, understanding sentence formation in Russian; be able to meet Russians in a simple way using the 450-500 words and phrases given; Being able to explain his/her wishes and answer the questions asked about him/herself.

 

Basic Photography (2-1) 3, Compulsory, 4 ECTS

This course covers the art of photography, basic elements of photography, techniques for using light correctly and the importance of composition. In this context, the basic concepts and applications of photography are discussed.



6. SEMESTER COURSES

 

Communication Law (3-0) 3 Compulsory, 5 ECTS

The aim of this course is to give conceptual and theoretical information about the concept of communication, mass media, and the regulation of freedom of mass communication in various political regimes. Media and social responsibility, media and legal environment, media and public order, freedom of the press and its problems, international law and media, international law and freedom of the press, legal regulations regarding the press in Turkey, rights of employees and employers, problem of press freedom in Turkey Topics such as these will be discussed.

 

New Media Approaches (3-0) 3, Compulsory, 5 ECTS

In this course, various approaches to new media are discussed. In general terms, new media and traditional media approaches are discussed and the current situation created by new media in the world is evaluated.

 

Public Relations and Advertising in New Media (3-0) 3, Compulsory, 5 ECTS

In this course, the effects of the increasingly developing new media on public relations and advertising are discussed. Different dimensions of reaching and persuading target audiences with new technologies such as multimedia and big data are discussed. The course aims to adapt to today's digital world by including new methods and techniques in terms of public relations and advertising.

 

Crisis Communication (3-0) 3, Compulsory, 4 ECTS

Proactive and reactive communication activities, stages of crisis, crisis management in traditional and new media and sample crisis management analyzes on how institutions can be protected from crisis situations they may encounter and how they can be protected from crisis by turning the crisis process into an opportunity constitute the content of this course.

 

Advertising Campaigns (3-0) 3, Compulsory, 5 ECTS

In this course, the steps of the advertising campaign process are discussed and implementation methods are included. It is aimed for the student to gain the ability to critically evaluate advertising design and advertising campaigns.

 

Health Communication (3-0) 3, Elective 3 ECTS

The aim of this course is to ensure that students have a theoretical background on what health communication is and to provide students with the ability to make a general evaluation of the communication strategies, methods and tools used in the field. In this course, the definition of health communication, its historical development, communication methods and tools used in the field are touched upon, and examples of its current applications are discussed.

 

Desktop Publishing (0-3) 3, Elective 3 ECTS

In this course, information is given about the traditional publishing process and desktop publishing. Information is given about the pre-press preparation process, colors, reproduction and molds. It integrates desktop publishing applications, which is a multi-step process. The student is informed about the principles and environments of computer-based publishing.

 

Gender and Media (3-0) 3, Elective 3 ECTS

In this course, how gender is represented in the media; communication, culture and identity aspects, and the effects of today's digital transformation on gender are examined. By focusing on basic approaches to gender and media, it is aimed to provide students with critical thinking, analysis and writing skills.

 

Web Design (3-0) 3, Elective, 3 ECTS

With this course, students will learn web design principles, use the basic principles of the HTML language and design an intermediate level web page.

 

Globalization and Media (3-0) 3, Elective, 3 ECTS

In the course, the factors that bring about globalization, the history of globalization, its current situation, and the formation of global companies and media that develop in this context are discussed. Approaches in the field of globalization are discussed and how communication and globalization direct today's world is revealed.

 

Political Public Relations (3-0) 3, Elective, 3 ECTS

The content of this course includes the importance of public relations in political communication, areas of application, current political public relations examples, examination of the public relations activities of political parties, analysis of the types of public relations campaigns prepared during the election period.

 

Semiotics (3-0) 3, Elective, 3 ECTS

In this course, the field of semiotics and related approaches, which include the analysis of the meaning effects surrounding society and the relationships that create meaning, are examined. It is aimed to gain semiotic analysis and interpretation skills.

 

Ottoman Turkish 2 (3-0) 3, Elective, 3 ECTS

In order to provide basic knowledge of Ottoman Turkish, Ottoman Turkish grammar rules, text reading, writing and comprehension exercises, important names of the period and the examination of their literary works in the course constitute the content of this course.

Arabic 4 (3-0) 3, Elective, 3 ECTS

With this course, the student will be able to recognize Arabic numbers, recognize the negation element in sentences, recognize some styles in Arabic, recognize some verb types in Arabic, and recognize informal words in Arabic.

Russian 4 (3-0) 3, Elective, 3 ECTS

Within the scope of this course, the student understands the use of case suffixes, understands the special situations in the use of adjectives, understands the use of adverbs, can apply what he has learned in simple sentences, understands ordinal numbers and their places of use.

 

Media Analytics (3-0) 3, Elective, 3 ECTS

How different approaches affect the media and the methods that can be used to analyze the media content that emerges in this context are discussed. It is aimed to define the external world constructed by the media and to explain the media-reader/audience relationship. During the course, it is aimed to compare the social, economic and cultural formations experienced in the world media and Turkish media and to evaluate the functions realized in the field of media in this context.


7TH SEMESTER COURSES

 

Sociology of Communication (3-0) 3, Compulsory, 6 ECTS

It is aimed to provide students with a sociological perspective, the habit of thinking and questioning through basic sociological knowledge and basic sociological concepts, to become acquainted with classical and contemporary sociological theories and to raise awareness about current debates. Basic concepts of sociology, sociological perspective, modern sociological theories, globalization, social structure and culture, culture and civilization, social and cultural change are discussed.

 

Graduation Thesis – I (3-0) 3, Compulsory, 9 ECTS

It is aimed to guide the student in writing a graduation thesis based on interdisciplinary research and case study reviews. A research topic in the field of communication is determined and discussed within the framework of academic research and writing rules.

 

Critical Approaches in Public Relations (3-0) 3, Compulsory, 6 ECTS

In this course, basic theories and approaches related to public relations will be discussed and critical approaches to this field will be discussed. From a critical perspective, this course will provide students with the opportunity to see the problems and opportunities affecting the field of public relations by applying public relations theories.

 

Ways of Seeing (3-0) 3, Elective, 3 ECTS

This course aims to understand the formation and formation of vision. In this context, the social and cultural dimensions of vision are examined. Theoretical discussions and visual data regarding the importance of vision in terms of communication in the modern world and the many different forms of vision in daily life are used. In this course, how and depending on which factors vision is shaped is revealed theoretically and practically.

Reputation Management (3-0) 3, Elective, 3 ECTS

In this course, the issues of stating the importance of reputation management in written, visual and verbal communication in terms of public relations practices, focusing on the role of major factors such as the identity, culture and leader of the institution or organization in the success of communication, and emphasizing the importance of reputation management on application examples are discussed.

 

Leadership and Communication (3-0) 3, Elective, 3 ECTS

In today's age of uncertainty and rapid change, the tasks undertaken by leaders and their communicative solutions constitute the main scope of this course.

 

Human Resources Management (3-0) 3, Elective, 3 ECTS

The critical importance of human resources and the professional understanding required for management constitute the main scope of this course. Basic human resources issues such as recruitment, training and career management, as well as change management, corporate culture, coaching and mentoring, restructuring, diversity management, etc. Current contents are discussed.

 

Consumer Behavior (3-0) 3, Elective, 3 ECTS

In this course, the socio-cultural, psychological and economic components that make up consumer behavior are explained and purchasing processes are discussed.

 

Diction and Effective Speaking (3-0) 3, Elective, 3 ECTS

With this course, the student knows the rules of conversation. Verbal expression skills improve. Knows the concepts and rules of reading, comprehension and listening. Reading, comprehension and listening skills improve.

 

Turkish Political History (3-0) 3, Elective, 3 ECTS

The important points, institutions and actors of Turkish political history are conveyed and the movements and approaches affecting Turkish political thought are discussed. The political processes that the Republic of Türkiye went through are outlined.

 

Total Quality Management (3-0) 3, Elective, 3 ECTS

Total quality management, which is a continuous improvement approach for a business to act in the most appropriate way to competitive conditions, is covered in the course. The impact, importance and role of quality management in business, quality approaches and alternative systems are explained.


8TH SEMESTER COURSES

 

Graduation Thesis - II (3-0) 3, Compulsory, 9 ECTS

It is aimed to guide the student in writing a graduation thesis based on interdisciplinary research and case study reviews. A research topic in the field of communication is determined and discussed within the framework of academic research and writing rules.

 

Democratization and Human Rights (3-0) 3, Compulsory, 6 ECTS

The content of the course is the concepts of human rights and democracy, the emergence and development of the concepts, approaches to democracy, philosophical foundations of human rights and democracy, regulations on the protection of human rights at national and international levels, basic problems related to human rights and democracy, and the development of human rights and democracy in our country.

 

Corporate Social Responsibility (3-0) 3, Compulsory, 6 ECTS

To explain and discuss the importance of corporate social responsibility, which has an important place in developing a good image for institutions and increasing the reputation of the institution, with example applications, to discuss the relationship between ethical behavior, business ethics and social responsibility, to evaluate how institutions should approach social issues, to define areas of social responsibility. The content of this course is to provide competencies for the preparation and management process of social responsibility projects and their evaluation.

 

Communication and Religion (3-0) 3, Elective, 3 ECTS

In this course, the relationship between communication and religion is discussed from different dimensions. It focuses on topics such as religion, communication and society, the social importance of religion, the ideological and political dimensions of religion and its situation in the modernization process, the structure of modern society, the relationship between communication and religion. Based on the view that the development and widespread use of technology also affects religious communication, the effects of traditional and new media on the level of understanding and interpretation of religion are revealed.

 

Interpersonal Communication (3-0) 3, Elective, 3 ECTS

The aim of this course is to ensure that the student has knowledge about communication concepts and theories, recognizes interpersonal communication and intra-organizational and inter-organizational communication processes, and learns ways to achieve effective communication.

 

Rhetoric (3-0) 3, Elective, 3 ECTS

Students taking the course acquire the basic knowledge of rhetoric, its history, theory and method.

 

Perception Management (3-0) 3, Elective, 3 ECTS

It is aimed to provide students with a general knowledge of theory and practice in the field of perception management.

 

Public Opinion Research (3-0) 3, Elective, 3 ECTS

Along with the importance of the concept of public opinion in communication research, to discuss the increasing importance of research for the institution to evaluate the public's expectations from the institution and individuals, to measure the perception of the institution in terms of the target audience, that is, its corporate reputation, how a public opinion survey should be, the techniques and tools used in the research, the analysis of research data and Ethical requirements regarding reliability and validity constitute the content of this course.

 

International Communication (3-0) 3, Elective, 3 ECTS

With this course, the student can define the concept of international communication and explain the flow of communication.
The student can analyze international relations and international communication connection. The student can analyze international news and knows the process of formation of international public opinion. The student can evaluate international communication media. The student understands international communication policies, knows international communication technologies, the student can analyze international communication methods and comprehend the developments in global communication.

 

Protocol Information (3-0) 3, Compulsory, 6 ECTS

With the increasing importance of protocol in professional life, basic protocol concepts, protocol rules, legal regulations regarding protocol, history, protocol application techniques and application examples constitute the content of this course in order to gain protocol knowledge.